Getting Started With Your Podcast
A Podcast is a type of audio file that can be downloaded or streamed online. It is possible to listen to a Podcast on a computer, a tablet or a Smartphone.
The main advantage of Podcasts is that these files are very easy to create. You can develop your online presence thanks to audio files with very little equipment or money. You can easily engage with your audience without investing a lot on marketing.
Here is how you can get started with your Podcast:
First Step: Select the topic of your Podcast. Choose a topic you are passionate about. You might be interested in a topic now, but make sure you will still find this topic interesting in a few months or years from now.
Second Step: Define your audience. The main reason why some Podcasts fail is that their creators do not take the time to define their audience. You need to focus on targeting the right audience so that they will keep listening to your content. Ideally, your average listener should feel that your Podcast was made just for them.
Third Step: Find a way to record high quality audio. You are going to need a quality microphone. Your Podcast will sound a lot better if you invest in a good microphone. We use the Yeti by Blue Microphone at InternetProsperityPodcast.com and can recommend it. We also recommend that you use Adobe audition to record your Podcast and edit. This program is available for free on Pc and on Mac. You will have to pay $20 a month for your Creative Cloud membership, a fee that is well worth it. If you want an alternative, give Audacity a try. This program is free on PC and Mac.
Fourth Step: Do not record your Podcast until you have had a chance to practice. Take the time to create a detailed outline for your recording so that you can sound professional and make it easy for listeners to follow what you are saying. You do not need to write down every word you are going to say, but some bullet points that cover the most important things you need to say will be very helpful. Visit Voices.com (https://www.voices.com/resources/articles/podcasting/plan-your-podcast) for some examples of outlines you can use.
Step Five: Record, edit and publish your Podcast. Take the time to record a good Podcast, make some edits if needed and choose a good hosting site for your audio file. We recommend that you use Libsyn.com to host your Podcast. Once you have uploaded your Podcast, share it on these three directories: iTunes, Soundcloud and Stitcher Radio to reach out to your audience.
You are done!
Now that you have created a quality Podcast, you can work on sharing it with your audience!
A Few Additional Things About Podcasting:
Recording Is Not Hard
Anyone can create a Podcast. All you need is a computer and a good microphone. There is no work involved other than talking into your microphone. There is a good selection of free recording software you can use to create and edit your Podcast. You should try using Adobe Audition but you can easily create a Podcast with any recording software, including the programs that come with your computer.
A Podcast Is Easy To Share
Uploading a Podcast on the Internet is easy and only takes a few minutes. Save your audio file in an MP3 format, upload it via your hosting service and create an RSS feed for the Podcast you just uploaded. You can even find automated tools that allow you to upload and share your Podcast.
There Is No Need To Use Sophisticated Equipment
You can get started on your first Podcast right away as long as you have a computer, a god microphone and access to the Internet. You can create a successful Podcast series without ever spending money on sophisticated equipment. You will definitely get better results if you use a quality microphone that allows you to record good audio.
Podcasts Are Inexpensive
You do not need to purchase expensive equipment or software to record your Podcasts. You also have the option of publishing and sharing your audio content on the Internet for free since there are free web hosting services.
Listeners Have A Wide Range Of Options
It is possible to listen to a Podcast on a number of devices. Your audience can for instance tune in to your Podcast thanks to their computer, their phone or tablet. If you give your listeners the possibility to download your audio files, they will be able to listen to your Podcast on their MP3 player. This is an ideal way to reach out to a wide audience since there are no restrictions on the devices that can be used to listen to your content.
Use Podcasts To Target A Specific Audience
It is very easy to target a specific group of listeners with a Podcast. This is why audio content is ideal for marketing. Listeners can easily find content that matches their interests. Listeners no longer have to wait for a program to come on the radio when they can simply browse and select content that is interesting and valuable to them.
No Constrains Regarding Time And Location
Listeners have the option of downloading an audio file and can listen to it whenever they want. There is no constrains regarding time or location. Listeners can easily download their favorite Podcast and listen to this content whenever they have some free time. Your audience can access your Podcasts as long as they have an Internet connection and might listen to it to relax after work, during their commute or while they work out at the gym.
Provide Your Audience With Some Archives
Old Podcasts should be organized and shared as archives. There are plenty of sites that let you host and archive your content for free so that you can keep using your Podcast as a marketing tool.